Case Studies

PR Agency Search – Major Company Insurance Group

Major insurance company group was preparing to launch a new brand strategy. They needed a PR agency that could provide strategic direction to help them attack the market.

Rasdal Associates performed the following activities:

  • Select target firms
  • Contact agencies to obtain information
  • Determine short list of PR firms to bring in for review meetings
  • Review PR agency finalists
  • Facilitate final partner decision

The ideal PR agency was found. Results to date have exceeded expectations.