About

Rasdal Associates brings the kind of strategic rigor usually reserved for large corporations and venture-backed startups to small businesses that are ready to grow with intention.

Using the proprietary Strategic Mapping Model™, we assess seven critical pillars of your business — Financial Steadiness, Visibility, Product Development & Innovation, Operational Efficiencies, Team Growth & Development, Customer Experience, and Professional Growth & Development — and build a 12-month operational plan that gives your whole team a shared direction and clear priorities.

The result: growth that’s intentional, not accidental.

Rasdal Associates was founded in 2001 and is based in San Diego, California.

Amy Rasdal knows what it takes to build a business that runs with intention — and she’s spent 25 years doing it across some of the most demanding environments in business.

Her experience spans Operations, Product Development, Corporate Development, and Marketing, with a career that includes CareFusion, Cardinal Health, Tandem Medical, Epic Cycle Interactive, and ASK Computer Systems. She holds an MBA from The Amos Tuck School at Dartmouth, along with undergraduate degrees in Computer Science, Music, and French.