Business Planning and Assessment – “Green Tech” Company
Challenge
Energy efficient lighting company has not realized full potential. New majority owner wants to make the company successful.
Energy efficient lighting company has not realized full potential. New majority owner wants to make the company successful.
Action
Rasdal Associates is performing the following activities:
- Create product development plan to get to robust product
- Make sure market size supports required investment
- Define right product features and appropriate targets
- Outline marketing strategy based on technology capabilities
- Write business plan for fundraising
- Identify team to implement and execute
Future activities will include implementation and execution of specified programs.
Results
Assessment complete. Program definition and business plan currently underway.