Case Studies

Online Portal –

Challenge provides resources that are vital to the continuous professional development of pharmacists, pharmacy students, and pharmacy technicians. is operated by The American Pharmacists Association (APhA), the largest professional association of pharmacists in the United States. needed a project manager to refine the concept and further develop the strategy as well as manage all aspects of the project including the schedule and deliverables.

Rasdal Associate’s project management methodology facilitates a multi-disciplinary approach which promotes innovation, quality and communication. The project manager acts as a single point of contact for all project issues and functions as a key liaison for all team members. The project was laid out in the following phases:

  • Exploration
  • Project planning
  • User research
  • Technical audit and approach
  • Blueprinting
  • Content strategy
  • Concept development
  • Visual design
  • Interactive design
  • Technical specifications
  • Creation
  • Alpha build
  • Beta build
  • Testing
  • Go Live
  • Evolution
  • Site monitoring
  • Enhancement planning

The project included the integration of a third party solution for online professional continuing education courses and an online store. Extensive search and archiving features were also implemented due to the large amount of news and information on the site.

Results launched on time and on budget. has become the premier online destination for pharmacy professionals. The site contains various divs pertaining to association membership, licensure, drug information, continuing education, career pathways, and the purchase of products relevant to the field.