Focus Group – Pre-Funding Medical Device Start-Up Company
Pre-funding medical device start-up company is developing an exciting new technology to reduce hospital acquired infections. Rasdal Associates was engaged to do a nursing focus groups in order to gain additional market insights and obtain end-user feedback on product design.
Rasdal Associates performed the following activities:
- Developed focus group discussion guide
- Conducted focus groups
- Wrote focus group reports
- Provided additional market insights based on deep sector experience
Rasdal Associates quickly delivered results which have allowed the client to continue development of the technology. This product has the potential to become a standard of care in preventing hospital acquired infections.