PR Agency Search – Major Company Insurance Group
Challenge
Major insurance company group was preparing to launch a new brand strategy. They needed a PR agency that could provide strategic direction to help them attack the market.
Major insurance company group was preparing to launch a new brand strategy. They needed a PR agency that could provide strategic direction to help them attack the market.
Action
Rasdal Associates performed the following activities:
- Select target firms
- Contact agencies to obtain information
- Determine short list of PR firms to bring in for review meetings
- Review PR agency finalists
- Facilitate final partner decision
Results
The ideal PR agency was found. Results to date have exceeded expectations.