Produce Webinar Series – Life Science Service Provider
Life Science service provider needed to increase sales in a specific market vertical. Rasdal Associates was engaged to produce a webinar series to increase exposure to the target market.
Action
The first step was to partner with a scientific professional society whose members are key target customers. The professional society provides expert speakers and access to a large membership base. Rasdal Associates does everything from promotion and registration to video production and CEU certificates. Producing the webinars gives us detailed information on the registrants and attendees.
Activities include:
- Prepare email promotion
- Set up webinar and registration
- Promote webinar via email and social media
- Schedule and conduct speaker rehearsals
- Produce live webinar
- Download and process registration report, attendee report and question log immediately following the webinar
- Analyze and communicate webinar statistics
- Work with speakers to complete Q&A
- Add contacts to appropriate software platforms
- Prepare, edit and produce webinar recording
- Post recording to client web site and YouTube channel along with slides and Q&A
- Prepare CEU certificates
- Send email campaigns with certificates and links to recording, slides and Q&A
Results
Attendance at the webinars has exceeded expectations. Webinars give the opportunity for direct follow up with the attendees. The webinars have grown the email marketing list from 100 to over 2000 potential customers. Web site traffic and leads have increased significantly. Revenue in vertical has increased 500% over the two year run of the webinar series.